Self-care, wellness, fitness, and mental health are converging into one of the fastest-growing consumer trends. Healthusiasm Lab brings together partners from related and adjacent industries — healthcare, hospitality, insurance, retail, tech — to explore unexpected synergies. Curated experience days and workshops turn cross-sector introductions into concrete partnership opportunities.

Designed a skunkworks-style innovation unit for one of Europe's largest health insurers. Two-track approach: rapid 4-week experiment sprints for prototyping, plus a studio track for training internal teams, building an AI app store, and running hackathons. The insurer already deploys AI at scale; the innovation lab adds velocity and structured experimentation.

Co-founded HealthStartup and launched five landmark European digital health accelerator events, building the EU's first dedicated digital health innovation community. Connected startups with corporates, clinicians, and policymakers to fast-track collaboration and venture creation.

Revitalised a large healthcare provider network of In4care through new event formats — Pilots tables, Transformer Summit, DEBBI, and Health Arena concepts. Successfully pivoted all formats to virtual delivery within weeks when COVID-19 struck, maintaining community engagement and strategic momentum.

Advisory engagements in collaboration with Healthskouts spanning government, corporate, and hospital sectors: delivered IPCEI funding strategy to the Flemish government, reimagined McKesson's pharmacy services, transformed hospital spaces in Antwerp, and facilitated shark-tank innovation events for major pharmaceutical companies.

Created GitLab's inaugural Pitch Innovation Competition, establishing a structured framework for teams to surface, validate, and prototype new offerings. Elevated platform quality, expanded the component catalogue, and strengthened community engagement through competitive innovation.

Intensive training programme for various teams covering practical generative AI capabilities, process analysis, skills building, prompt engineering, and responsible deployment strategies. Delivered tailored workshops and strategic guidance enabling rapid adoption and immediate operational improvements.

Comprehensive market research and trend analysis for a stealth hospitality startup assessing growth potential across fitness, wellness, and longevity markets. Delivered technology blueprint, and an actionable business development roadmap with positioning, competitive landscape, and targeted market entry strategies.